Founded in Florence in 1997, Anonimo was created to preserve the city’s tradition of mechanical watchmaking, combining Italian design with Swiss precision.
Recognised for its bold cushion-shaped cases, distinctive crown protection and professional diving heritage, every Anonimo is built to deliver robustness, reliability and unmistakable character.
Discover our carefully selected Anonimo collection and experience one of the most distinctive names in contemporary Swiss watchmaking.
🟩 Authenticity guaranteed 🟩 Brand new watch with full manufacturer warranty 🟩 Checked and prepared by our Swiss watchmaker 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent specialist 🟩 Established since 1999
ANONIMO Epurato MCF’s 30th Anniversary Ref. AM-4000.01.100.A51. Limited edition Swiss automatic watch created to celebrate the 30th anniversary of the Montreux Comedy Festival — one of Switzerland’s most iconic cultural events.
Not every collector wants a watch that shouts. Some prefer personality, rarity and quiet confidence.
The Epurato MCF’s 30th Anniversary belongs to that world.
Its opaline off-white dial, touches of yellow and softly rounded steel case create an atmosphere that feels elegant, relaxed and slightly artistic without ever losing its masculine character.
Produced in a strictly limited edition of only 30 pieces, this anniversary model carries a genuine story behind it. The yellow central seconds hand, the hand-stitched yellow accents on the Italian leather strap and the discreet Montreux Comedy Festival signature at 9 o’clock give the watch its own distinctive identity.
On the wrist, the Epurato feels refined without becoming fragile, original without trying too hard. It is the kind of watch enthusiasts notice quietly — a piece chosen for taste rather than recognition.
Powered by a reliable Swiss automatic movement and housed in a perfectly balanced 42 mm steel case, it combines Swiss precision with a more relaxed Italian-inspired spirit rarely found in today’s watch industry.
For those who still appreciate discreet collectors’ watches
Some watches attract attention immediately. Others reveal their personality slowly. The Epurato MCF’s 30th Anniversary belongs to the second category.
What collectors appreciate
Limited edition of only 30 pieces
Created for the 30th anniversary of the Montreux Comedy Festival
Elegant opaline dial with distinctive yellow details
Swiss automatic movement
Italian leather strap with handmade yellow stitching
🟩 Authenticity guaranteed 🟩 Brand new watch with full manufacturer warranty 🟩 Checked and prepared by our Swiss watchmaker 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent specialist 🟩 Established since 1999
ANONIMO Militare Chrono DLC Ref. AM-1128.22.721.T74. Swiss automatic chronograph with black DLC case and unmistakable Florentine military spirit.
Dark, sharp and intensely mechanical, the Militare Chrono DLC feels like an instrument taken from another era — one where watches were built for tension, speed and action.
The matte black DLC case absorbs light beautifully, while the khaki textile strap adds a raw military edge inspired by Italian field equipment and vintage combat gear. On the wrist, the watch feels powerful without ever becoming flashy.
Its oversized crown and bold chronograph counters give the Militare DLC an identity impossible to confuse with mainstream luxury chronographs. There is something deliberately different here: more instinctive, more physical, more alive.
Behind its brutal elegance beats a robust Swiss automatic chronograph movement delivering the kind of reassuring mechanical presence enthusiasts still search for today.
This is not a polished boardroom chronograph. It is a watch for people who prefer character over perfection.
For those who still appreciate mechanical intensity
Some watches are designed to look expensive. The Militare DLC was designed to leave an impression.
What collectors appreciate
Matte black DLC case with strong military atmosphere
Distinctive Florentine design identity
Robust Swiss automatic chronograph movement
Khaki textile strap with authentic field-watch spirit
Powerful and highly recognizable wrist presence
A rarer alternative to conventional luxury chronographs
🟩 Authenticity guaranteed 🟩 Brand new watch with full manufacturer warranty 🟩 Checked and prepared by our Swiss watchmaker 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent specialist 🟩 Established since 1999
ANONIMO Militare Chrono Ref. AM-1120.01.001.A01. Swiss automatic chronograph inspired by Italian military instruments and built for real mechanical enthusiasts.
The ANONIMO Militare Chrono immediately evokes black leather gloves, military cockpit instruments and mechanical precision under pressure.
Its deep black dial, oversized crown and powerful chronograph layout create a strong masculine presence on the wrist — technical, raw and unmistakably alive. Nothing feels decorative or artificial. Every detail serves a purpose.
Blending Italian design emotion with the reassuring solidity of a Swiss automatic chronograph movement, the Militare Chrono delivers the kind of authentic mechanical character many modern watches have lost.
This is not a watch chosen for fashion or logos. It is chosen for personality, atmosphere and presence.
For those who still appreciate watches with soul
Some chronographs try to follow trends. The Militare Chrono follows its own path.
What collectors appreciate
Strong Italian military-inspired character
Powerful black dial with excellent legibility
Robust Swiss automatic chronograph movement
Distinctive oversized crown
Strong masculine wrist presence
A rarer alternative to mainstream luxury chronographs
🟩 Authenticity guaranteed 🟩 Brand new watch with full manufacturer warranty 🟩 Checked and prepared by our Swiss watchmaker 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent specialist 🟩 Established since 1999
ANONIMO Militare Chrono Vintage Ref. AM-1122.01.002.A21. Swiss automatic chronograph with strong Italian military spirit and unmistakable vintage character.
The Militare Chrono Vintage immediately evokes Florence, military field instruments and the atmosphere of classic Italian mechanical watches built for action.
Its warm vintage tones, rugged chronograph layout and oversized crown give the watch a powerful and masculine presence on the wrist. The design feels raw, authentic and alive — a chronograph with real personality rather than artificial luxury.
Blending Italian emotion with the reassuring strength of a Swiss automatic chronograph movement, the Militare Vintage delivers the kind of mechanical character enthusiasts instantly recognize.
This is not a watch made to impress everyone. It is made for those who appreciate individuality, atmosphere and authentic mechanical soul.
For those who still appreciate watches with real character
Some chronographs become fashionable. Others become unforgettable.
What collectors appreciate
Strong Italian military-inspired design
Powerful vintage atmosphere
Robust Swiss automatic chronograph movement
Distinctive oversized crown
Excellent wrist presence and legibility
A rarer alternative to mainstream luxury chronographs
🟩 Authenticity guaranteed 🟩 Brand new watch with full manufacturer warranty 🟩 Checked and prepared by our Swiss watchmaker 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent specialist 🟩 Established since 1999
ANONIMO Militare Chrono Vintage Ref. AM-1122.03.396.T66. Swiss automatic chronograph with deep green dial and authentic military spirit.
The Militare Chrono Vintage immediately evokes cockpit instruments, military field gear and mechanical watches built for action.
Its deep green dial, powerful case and khaki textile strap give the watch a rugged and unmistakably masculine presence on the wrist. Everything feels purposeful, solid and authentic.
Unlike many modern chronographs designed mainly for image, the Militare keeps a more independent and mechanical personality — a watch chosen for character rather than fashion.
Powered by a robust Swiss automatic chronograph movement, it delivers the reassuring feeling of a real tool watch made to be worn, used and enjoyed for years.
For those who still appreciate watches with real character
Some watches try to impress. Others naturally command attention.
What collectors appreciate
Strong military-inspired design
Deep green dial with powerful personality
Robust Swiss automatic chronograph movement
Khaki textile strap with true field-watch spirit
Excellent wrist presence
A rarer alternative to mainstream luxury chronographs
🟩 Authenticity guaranteed 🟩 Brand new or New Old Stock, clearly stated 🟩 Checked and prepared by our Swiss watchmaker 🟩 Official manufacturer’s warranty included 🟩 Secure, fully insured worldwide delivery 🟩 Swiss-based independent watch specialist 🟩 Established since 1999
Italian design, Swiss precision and a rare sense of individuality. The Anonimo Nautilo 42 mm AM-5009.00.770.A01 combines a striking white dial, ceramic bezel and automatic movement in a diver made for true enthusiasts.
Not loud. Not obvious.
The Anonimo Nautilo is the kind of watch collectors discover after years of seeing the same luxury watches everywhere.
Its bright white dial, black leather strap and brushed steel case create a presence that feels confident, masculine and unmistakably Italian. The signature crown at 4 o’clock gives the Nautilo its own identity, while the ceramic bezel and 200-meter water resistance remind you that this is a real sports watch built with purpose.
At 42 mm, the proportions feel natural and powerful on the wrist without excess or unnecessary aggression.
Inside beats the trusted Swiss automatic Sellita SW200-1 movement — reliable, precise and perfectly suited to the spirit of the watch.
What makes the Nautilo attractive is not hype. It is character.
A distinctive diver for enthusiasts who prefer personality over conformity.
What enthusiasts appreciate
Strong Italian-inspired identity
Elegant yet masculine presence
Signature crown at 4 o’clock
Ceramic bezel and true diver spirit
Excellent everyday wearability
Reliable Swiss automatic movement
Rare alternative to mainstream luxury sports watches
